The Lifestyle Communities®️ Story

A Message from our Managing Director & Co-Founder - James Kelly

Deanside Aerial Feb2022

Founded in 2003, Lifestyle Communities® is this year celebrating 21 years of unwavering dedication and passion.

From our inception, our fundamental principle of being a ‘business for purpose’ has contextualised and guided everything that we do. Our homeowners are our reason for being, and throughout all aspects of our operation, they are kept front and centre. 21 years ago, my Co-Founders and I set out to create a different experience for downsizers, wanting to offer an alternative to run-of-the-mill retirement villages.

Bellarine Clubhouse Deck Sunset Homeowners

With You For The Long Haul

Core to the success of our model is our ongoing involvement in our communities. For us, this is non- negotiable.

Lifestyle Communities® is fundamentally a community management – not a property development – business. Unlike most property developers, whose aim is to maximise profit and then move on, we are in it for the long-haul. We believe that investing in quality is the best way to ensure the long-term sustainability of our model. From our beautiful homes and Clubhouses, to the level of care that our live-in Lifestyle Managers have for their communities, the quality of what we do is something we never compromise on. Having welcomed our 6,000th homeowner, and with over 50% of our sales coming from referrals, we are delighted to say that our approach works.

Meridian Clubhouse Aerial Sunrise View

A Great Investment All Round

We are also a sound financial investment, with our homes averaging 9% capital growth per annum.

This is achieved through building in growth areas and continually re-investing in and improving our communities. We maintain a financial stake in homes through our Deferred Management Fee, and this, along with being an ASX200 company, means we are dedicated to constantly improving value. Additionally, we are transparent and always reachable, and our mandate to be socially, morally, and ethically responsible means we have always fostered a culture of accountability in our company.

Homeowner Couple Walking Drunken Path

Putting Unity into Lifestyle Communities

We believe it’s a privilege to walk alongside our homeowners as they take the leap to embrace a bigger, more enhanced life, and we do not underestimate the trust they put in us to help them achieve that. As Co-Founder and Managing Director, I am as passionate and active today as I was 21 years ago, knowing homeowners by name and visiting communities regularly to learn and develop the community in partnership with our homeowners. It’s this attentiveness to the human relationships that underpin our business that sets us apart, and leads our homeowners to describe Lifestyle Communities® as ‘a big family’.

Lifestyle Ocean Grove fishing boat

21 Years Is Just The Beginning

Our big family, built over the last 21 years, is one we’re all extremely proud of. We’re delighted to not only offer our homeowners luxury amenities and quality homes backed by warranties, but also to see them build their dream lives. We hope this encourages them to discover a sense of community among supportive, like-minded neighbours, and to re-imagine what’s possible. It’s in our name, after all. Life is what we do, and we’re still just getting started.

With a clearly defined purpose and a steadfast commitment to this goal, 21 years later we’re proud to say that we still lead the market in our product offering.

I'd love to welcome you to one of our communities near you.

Warm Regards

James Kelly,

Managing Director & Co-Founder